International Marketing & Branding

Having the opportunity to learn about international markets and create compelling marketing campaigns and branded material for over ten different franchised countries. It began as a wildfire spread across all fifty states, but soon thereafter franchising rights were sold outside the U.S. and then the research and work really began. Campaigns, marketing material, various branding projects, and more not only had to be translated into the country’s home language but also a strict understanding of what works in each particular market. It’s a continuous learning project that I am immensely proud to be a part of.